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Alliance for Downtown New York

A new pair of spots from Kirshenbaum Bond and Go Film director Gary McKendry encourage consumers to patronize businesses hit hard by September 11 with the tagline, "You might not need it but Downtown does." To drive the point home, customers are shown using services they don't really need in order to help out. In one, a construction worker gets a manicure. In this spot, a bald man indulges in a haircut.

Client: Alliance for Downtown New York, Inc.
Agency: Kirshenbaum Bond & Partners/New York
ECD: Logan Wilmont
Copywriters: Susan La Scalla and Mark Mendelis
Art Directors: Megan Skelly and Aaron Alden
Agency Producer: Sharon Harte
Production Company: Go Film
Director: Gary McKendry
Executive Producers: Jonathan Weinstein and Robert Wherry
Editor: Tom Scherma @ Mad River Post

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