01.11.02


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D'Arcy courts Lowe broadcast chief
Mark leaves Matthews/Mark
Hill, Holliday names broadcast director
Breaking: Go Big Blue!
Moves: Pentamark ACD goes to Doner
On The Web: Levi's vote of no confidence

D'Arcy Courts Lowe Broadcast Chief
A D'Arcy Masius Benton & Bowles spokesperson confirmed yesterday that agency chairman and president Susan Gianinno is in talks with Bob Nelson aimed at bringing the longtime Lowe head of broadcast to D'Arcy. "It's my understanding that discussions are underway," the spokesperson says.

Such a move would reunite Nelson with former Lowe creative chief Lee Garfinkel, who exited the agency a year ago before joining D'Arcy in September. Nelson and Garfinkel have a working history that stretches back more than two decades, to the days of Levine, Huntley, Schmidt, & Beaver, when the pair produced award-winning spots for Subaru. In fact, the relationship goes all the way back to the days of Levine, Huntley, Schmidt, Plapler & Beaver, when Garfinkel wrote and Nelson produced a spot for Matchbox cars that scored a 1981 Clio award. In 1992, when Garfinkel joined Lowe, he lured Nelson from TBWA/New York to head up production on acclaimed work for Sprite, Diet Coke, Heineken and Mercedes that helped turn the agency's image around.

Since being elevated to president in 2000, Gianinno has said she's intent on bringing about a similar creative facelift at D'Arcy. Nelson had not returned requests for comment at press time.

Mark Leaves Matthews/Mark
It was announced today that Michael Mark, president and creative director of Matthews/Mark, has left the San Diego agency that bears his name. Mark -- an accomplished novelist and veteran of such shops as Hill, Holliday and Wells Rich Green -- took over the creative reins at the agency four years ago this month and oversaw work for a client roster that includes Callaway Golf Ball Co. and the San Diego Union-Tribune.

The agency's work for Callaway under Mark was particularly groundbreaking, helping to bring a hip vibe to golf advertising that is now the norm. In one memorable Callaway campaign, wide-eyed golfers explain their theories about why the balls go so far. One addled duffer claims it's because Callaway balls are made from rocks brought back from the Apollo moon landing. "We're really proud of what we've done," says agency president Jim Matthews.

Mark, reached at his San Diego home, says he left the agency to pursue a "soon to be announced" project. "I wish them the best," he says. "I was glad to lead a great team." Matthews says a search for Mark's replacement is "well underway."

Hill, Holliday Names Broadcast Director
Speaking of heads of broadcast, Hill, Holliday/Boston has a new one. Bryan Sweeney, most recently an executive producer at Arnold Worldwide, has been named senior VP-director of broadcast at the agency's flagship office. While he arrives from Arnold, Sweeney has spent most of his career at DDB/Chicago, producing spots for McDonald's and Budweiser. He replaces longtime broadcast director Deb Martin, who -- according to an agency spokesperson -- has left to pursue other interests.

Breaking
On Sunday, Ogilvy & Mather/New York breaks a new campaign for IBM featuring NBA greats Moses Malone, Xavier McDaniel, Muggsy Bogues, Detlef Schrempf and Bill Laimbeer. The players will star as a team called "Infrastructure" that takes on a team called "Crash" in a struggle for court -- and e-business -- supremacy. ... BBDO/New York has debuted a new campaign for Doritos Extreme chips that feels like a Monty Python sketch. In two new spots, an ascot-wearing spokesman appears -- quite inexplicably -- in front of a desk in a pasture, commenting on commonplace scenes of cheerleaders and pickup basketball players. "Yes you are bold. But are you daring?" he queries, knowingly, as the scenes unfold. Naturally, the new chip is only for the bold and the daring.

Moves
Larry Donabedian, formerly senior VP-associate creative director at Pentamark Worldwide, has joined Doner/Detroit as VP-creative director. Scott Bassen and David Rosen have been promoted to VP-associate creative directors at Deutsch/New York. Sally Kapsalis, formerly head of sales and marketing, has been promoted to managing director at design studio Spontaneous Combustion. Amy Russo, formerly of effects house Asylum, has joined Santa Monica-based edit house Terminal as a producer.

On The Web
Well it doesn't seem like as much fun now that TBWA/Chiat/Day has received a vote of no confidence from Levi's -- which abruptly moved its business to BBH this week -- but viewers will still get to pick which Levi's spot will air during the Super Bowl. To watch the ads and cast your vote, click here.

Send tips, comments, and letters to the editor to online editor Jim Hanas.

 

 


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